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Why Chatbots are Powerful Tool For Consumer Engagement

December 4, 2022

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Summary

Brands are turning to conversational engagement technology solutions to boost productivity and meet customer demand. Several brands are using AI-enabled chatbots to gain a deeper understanding of consumer buying behavior and preferences. With a little creativity and imagination, you can build a chatbot that reflects the tone of your brand and makes customers feel like they’re talking to real people. They can even learn from previous interactions with customers to increase their efficiency over time. These virtual assistants help free people human customer support agents to handle more complex queries and increase customer satisfaction. Chatbots Have Revolutionized Many Industries

For example, many e-commerce brands use AI-enabled chatbots to handle everything from intelligent product searches, product recommendations, in-stock notifications, post-purchase queries, and much more. Similarly, in Fintech, AI chatbots can enable secure omnichannel banking, online payments, 24/7 banking support, alerts, account balance checks, and much more.

Show Notes

Data is the key to building AI that can talk to us like friends, which is why chatbots are here to stay.
And, just like our friends show up when we need them, intelligent chatbots are just a call/click away – making them perhaps our new best (digital) friends.
Chatbots Are Going To Be the Next Big Thing in Customer ServiceWith advancements in conversational AI, chatbots are getting more intelligent and human-like.
A good mix of data management and continual natural language processing (NLP) training is needed, allowing the AI chatbots to share an accurate and timely response.
Juniper Research predicts that AI chatbots can help Fintech organizations save nearly $7.3 billion by 2023.

Source

https://www.spiceworks.com/tech/artificial-intelligence/guest-article/why-chatbots-are-powerful-tool-for-consumer-engagement/

Tags: botschatchatbotsconverstational AI
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