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Summary
Persado’s Motivation AI platform leverages a vast language knowledge base, advanced AI and machine learning (ML), and a decisioning engine, to deliver the precise language that motivates customers to engage and act. It’s one thing to know about your customers, quite another to utilise customer data to motivate and inspire them. Persado’s Motivation AI platform leverages a vast language knowledge base, advanced AI and machine learning (ML), and a decisioning engine, to deliver the precise language that motivates customers to engage and act. Partnership that delivers rocketing revenues
Persado’s customers use the platform to understand what motivates each individual, Olesen explains. “ The data, along with improved campaign performance and increases in incremental revenue, helps make the case for bolstering a company’s personalisation capabilities.
Show Notes
Persado’s Motivation AI platform leverages a vast language knowledge base, advanced AI and machine learning (ML), and a decisioning engine, to deliver the precise language that motivates customers to engage and act.
“We underwrite every client partnership to project how much incremental revenue Persado can drive for our clients.
We also build real-time performance reporting so our clients can see the actual uplift we are driving throughout the duration of our partnerships.”Motivation AI in actionPersado is the only Motivation AI platform that enables personalised communications at scale.
The data, along with improved campaign performance and increases in incremental revenue, helps make the case for bolstering a company’s personalisation capabilities.
In 2021, LendingClub drove growth through marketing campaign enhancements enabled by Persado’s Motivation AI platform.
Source
https://fintechmagazine.com/articles/persado-motivating-customer-engagement-through-ai
