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Summary
Die Hard actor Bruce Willis has become the first Hollywood star to sell his image rights to a technology company, which specialises in creating movies through artificial intelligence (AI). It comes after the 67-year-old announced his retirement from acting in March, after being diagnosed with aphasia, which affects a person’s speech and language. In the past, AI technology has been used to bring a number of deceased performers back to life on the big screen.The company has already begun making use of Willis’ image rights on its website, attaching his face and voice to several adverts.
Show Notes
Die Hard actor Bruce Willis has become the first Hollywood star to sell his image rights to a technology company, which specialises in creating movies through artificial intelligence (AI).
The company has already begun making use of Willis’ image rights on its website, attaching his face and voice to several adverts.
AI technology was explored within the TV documentary, Tech To The Future, which looked at how dead actors and actresses could be brought back to life.
In the past, AI technology has been used to bring a number of deceased performers back to life on the big screen.
But with the power of AI technology Walker was able to make a dignified exit at the end of the film.
